Privacy Policy

Last updated: 16-03-2025

Introduction

When you visit our website www.potentiela.com or contact us, we receive information about you. In this privacy policy, we explain what we do with that information. We always handle your data with care and store it securely. Do you have questions or want to know what data we have about you? Feel free to contact us.

We may update this privacy policy if necessary. Therefore, we recommend reviewing this policy regularly.

Table of Contents

1. When does this privacy policy apply?

2. Who is responsible for processing your data?

3. Whose data do we process?

4. How do we obtain your data?

5. What data do we process?

6. What do we use your data for?

7. How long do we retain your data?

8. With whom do we share your data?

9. Where do we store your data?

10. How do we secure your data?

11. What are your rights?

12. What cookies do we use?

13. How do we handle data from minors?

14. Do you have any questions?

1. When does this privacy policy apply?

This privacy policy applies to all personal data we process and all domains related to us. This includes data from anyone who has contacted us or visited our website, such as visitors, customers, and business contacts.

Personal data refers to information that can be traced back to you as an individual, such as:

• Name

• Phone number

• IP address

• Customer number

• Browsing behavior

More information about personal data can be found on the website of the Dutch Data Protection Authority.

2. Who is responsible for processing your data?

Potentiela is responsible for processing your personal data as described in this privacy policy. Our details are:

• Company name: Potentiela

• Address: Gasselterstraat 24, 9503JB

• Chamber of Commerce (KvK) number: 96297263

• Email: hello@potentiela.nl

• Phone number: 085 800 47 11

If you have any questions about this privacy policy or how we process your data, please contact us using the details above.

3. Whose data do we process?

We process personal data from anyone who has contacted us or visited our website, including:

• Visitors

• Private customers

• Business customers

• Contacts of partners

4. How do we obtain your data?

We collect data directly from you when you:

• Create an account on our website.

• Place an order in our web shop.

• Subscribe to our newsletter.

• Contact us via a contact form, email, or phone.

• Leave a product review on our website.

• Participate in promotions, competitions, or surveys.

• Accept cookies when visiting our website (if they contain personal data).

5. What data do we process?

We process the following types of data:

• Personal information: Name, address, phone number, email address.

• Account details: Username, password (encrypted).

• Order details: Ordered products, billing address, shipping address, order number.

• Payment details: Payment method, IBAN (if needed), transaction ID.

• Communication data: Messages you send via email, chat, or contact forms.

• Technical data: IP address, device information, browser data.

• Cookies and browsing behavior: Data on your use of our website, such as visited pages and clicks (only with your consent).

6. What do we use your data for?

We only use your data for legitimate purposes, such as:

• Processing and delivering your order.

• Creating and managing your account.

• Sending order confirmations, invoices, and updates about your order.

• Providing customer service, such as answering questions or resolving issues.

• Sending newsletters or offers (only with your consent).

• Improving our website, products, and services based on feedback and analytics.

• Complying with legal obligations, such as tax administration.

7. How long do we retain your data?

We retain your personal data as long as necessary for the purpose for which we collected it and as long as legally required. For example:

• Order details and invoices: 7 years (tax legislation).

• Account details: Until you delete your account.

• Newsletter data: Until you unsubscribe.

• Communication data: 2 years after the last contact.

Do you want more details about specific retention periods? Contact us.

8. With whom do we share your data?

We only share your data with third parties when necessary for our services, such as:

• Delivery services (e.g., your name and address).

• Payment providers (e.g., your payment details).

• IT service providers (e.g., hosting and technical support).

• Marketing services and advertising partners (such as Facebook, Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Snapchat, and Google Ads), with whom we may – if you have given your consent – conduct personalized advertising and retargeting campaigns.

• Direct marketing via private channels: If you have given your consent, we may share your contact details with marketing partners such as Facebook, Instagram, WhatsApp, or other platforms to send you personalized messages or advertisements through private channels.

We have data processing agreements in place with all these parties to protect your information.

We also use third-party analytics tools, such as Google Analytics and Facebook Pixel, to gain insights into how visitors use our website. These tools collect anonymized or pseudonymized data, such as page views, click behavior, and time spent on the website. This data helps us optimize our website and marketing campaigns.

9. Where do we store your data?

Your data is stored within the European Economic Area (EEA). Do you have any questions about this? Contact us.

10. How do we secure your data?

We secure your data by:

• Encrypting sensitive data.

• Restricting access to data within our team.

• Using firewall and antivirus protection.

Do you have questions about our security measures? Contact us.

11. What are your rights?

You can exercise your rights by emailing us at hello@potentiela.nl with a copy of your ID (with BSN and photo blurred out).

12. What cookies do we use?

• Necessary cookies: These are essential for the website’s functionality and cannot be disabled.
• Analytical cookies: These help us improve the website by collecting anonymous data on how visitors use the site.
• Marketing cookies: With your consent, we use marketing cookies to display personalized advertisements based on your behavior on our website. This also includes retargeting on social media platforms such as Facebook, Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Snapchat, and Google Ads. This allows us to show ads that match your interests even after you have left our website.
• Third-party cookies: Additionally, we use third-party cookies, such as Google Analytics and Facebook Pixel, to analyze visitor behavior on our website. These cookies help us improve the user experience and measure the effectiveness of our marketing campaigns. Data collected through these cookies may be processed by these third parties in accordance with their own privacy policies.
• Functional cookies: These cookies enable additional functionalities, such as remembering user preferences and allowing content sharing on social media platforms.
• Uncategorized cookies: These are cookies that are currently being analyzed and have not yet been classified under a specific category.

You can adjust your cookie settings at any time via our cookie preferences page, where you can specify which categories of cookies you wish to allow or disable.

13. How do we handle data from minors?

If you are under 18, you need permission from a parent or guardian.

14. Do you have any questions?

Do you have a question about our privacy policy? Feel free to contact us by sending an email to hello@potentiela.nl.

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